In honor of Sesame Street‘s 50th anniversary, the City of New York officially named West 63rd Street and Broadway “Sesame Street” and declared May 1, 2019, “Sesame Street Day.”
The iconic Muppets from Sesame Street, including Big Bird, Cookie Monster, Elmo, Grover and friends, joined the show’s longtime cast members Sonia Manzano, Bob McGrath, Emilio Delgado, Roscoe Orman, Loretta Long, Alison Bartlett, Alan Muraoka, Suki Lopez and Sesame Workshop President and CEO Jeffrey Dunn on stage for a special street naming ceremony in front of an enthusiastic crowd of fans of all ages.
New York City Mayor Bill de Blasio and Council Member Helen Rosenthal, who sponsored the street naming’s resolution, presented a proclamation declaring Wednesday May 1 to be “Sesame Street Day” and led the official reveal of W 63rd Street and Broadway as the newly named Sesame Street. The event concluded with a cheerful group singalong by all guests and Muppets of the show’s timeless theme song “Sunny Days.”
Since 1969, Sesame Street has been a quintessential part of New York’s identity, and Sesame Workshop’s headquarters, which has been located on this stretch of Broadway for five decades, will now also be a permanent part of the city’s landscape.
So when someone asks you how to get to Sesame Street, you can now tell them the address! It’s W 63rd Street and Broadway NYC!
In honor of Autism Awareness Month, Sesame Workshop launched new videos and materials featuring the family of Julia, a 4-year-old Sesame Street Muppet with autism, as part of its Sesame Street and Autism: See Amazing in All Childreninitiative. New resources, freely available in English and Spanish on sesamestreet.org/autism, bring to life Julia’s parents, big brother, and companion dog, and focus on what all families share in common while providing tools to help overcome everyday challenges.
Additionally, on April 8, HBO and PBS KIDS will premier a Julia-focused Sesame Street episode in which Elmo, Abby Cadabby, and Alan help Julia feel less scared about getting a hair cut – a piece created in response to a need families have expressed for materials tackling common experiences and challenges that families like Julia’s face.
Official Press Release:
Julia’s New Sesame Street Muppet Family Debuts as Part of Autism Initiative
Special Episode to Air on HBO and PBS KIDS—New Bilingual Resources Celebrating Families, Addressing Topics like Bullying Also Launched
New York, NY — (April 1, 2019) In honor of Autism Awareness Month, Sesame Workshop launched new videos and materials featuring the family of Julia, a 4-year-old Sesame Street Muppet with autism, as part of its Sesame Street and Autism: See Amazing in All Children initiative. New resources, freely available in English and Spanish on sesamestreet.org/autism,bring to life Julia’s parents, big brother, and companion dog, and focus on what all families share in common while providing tools to help overcome everyday challenges. Just as all children depend on their families for support, so, too, do children with autism—which affects 1 in 59 American children today. Additional resources focused on bullying, which disproportionately affects children with autism, feature Julia as an upstander in a bullying situation, promoting kindness and empathy.
Complementing the new resources, HBO and PBS KIDS will premiere a Julia-focused Sesame Street episode on April 8. In it, Elmo, Abby Cadabby, and Alan help Julia feel less scared about getting a haircut by playing ‘hair salon’ and pretending to be hair stylists. The segment was created in response to a need families have expressed for materials tackling common experiences like haircuts that can pose challenges for children with autism. Additionally, on April 6, Barnes & Noble will hold storytime events in over 630 locations nationwide, featuring the Family Forever hardcover storybook just released by Random House Children’s Books.
The resources released today include:
Original videos starring Julia and her family, including:The “I Love My Family” song, in which Julia’s mother, Elena, father, Daniel, and big brother, Samuel, join Julia and their dog, Rose, to sing a song celebrating family; “Julia’s Family Gets Ready,” in which Julia’s family gets ready to attend open mic night at Hooper’s Store, and Julia steps in to save the day; and “Starfish Hug,”in which Julia and Samuel teach Abby Cadabby a new kind of hug to help her through a tough day. The new videos bring to life Julia’s family, who was introduced last year in the Family Foreverstorybook.
“Circle of Friends” Storybook: On the first day of summer camp, Julia stands up for another camper with autism who is being bullied, and the two become friends. Children with autism are five times more likely to be bullied than their neurotypical peers; Circle of Friendsaims to prevent bullying by fostering empathy and compassion. This free storybook, available on major ebook platforms including school and library distributors, was funded with the support of over 1,000 backers in aKickstarter campaign. Paperback copies will be distributed to autism partner organizations and community providers.
“Playground Pals” digital interactive:Julia and her brother Samuel head to the playground for an afternoon of fun together. By helping children they encounter along the way, they learn about kindness and empathy.
Articles and activities for families and service providers: New articles include tips on creating family traditions and their importance in helping children cope with challenges, strategies to help children cope with bullying, and information on how animals like Julia’s dog can enrich a child’s life and help reduce stress.
“We’re thrilled to expand Julia’s world with her parents, big brother, and her adorable dog, Rose, in our new resources” said Sherrie Westin, President of Global Impact and Philanthropy, Sesame Workshop. “Children with autism often face unique challenges, as do their parents and siblings. But every family faces challenges of some sort, which is why we are focusing on what all families have in common. In a family, everyone has different roles, challenges, and strengths, and everyone can learn from one another.”
Created in 2015, the Sesame Street and Autism: See Amazing in All Children initiative aims to increase public awareness of autism, foster greater empathy and understanding, and support families with free resources to help them navigate everyday moments and challenges. The initiative was developed in consultation with over 250 organizations and experts within the autism community. Since its launch, the Emmy award-winning initiative has generated more than 3.1 million page views across nearly 800,000 users, and hundreds of thousands of storybooks have been used by educators, service providers, and families.
In addition to the new resources, Sesame Workshop is continuing efforts across the United States and worldwide to expand the initiative. Building onSesame Place and Beaches Resorts achieving distinction as Certified Autism Centers (CAC) last year,SeaWorld Orlandowas recently designated as a CAC, completing staff-wide autism awareness training and adding quiet spaces for children and families. In addition, Busch Gardens Tampa Bay will now feature meet and greets with a Julia walkaround character, adding to the growing list of themed entertainment partners featuring Julia. In Japan, where Julia is the face of a diversity and inclusion curriculum taught in Japanese public schools, Sesame Workshop will participate in the World Autism Awareness Day Symposium and join the Tokyo Tower lighting ceremony.
The Sesame Street and Autism: See Amazing in All Children initiative is made possible by generous philanthropic support from American Greetings and Kristen Rohr, and is part of Sesame Workshop’s mission to help all children grow smarter, stronger, and kinder.
About Sesame Workshop
Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re active in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.